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PRESS RELEASE

Marietta Drapery & Window Coverings Co., Inc. engineers new duvet-alternative—Fauxvet®.

September 9th, 2004

MARIETTA DRAPERY & WINDOW COVERINGS CO., INC, a leading provider of window and bed treatments for the hospitality industry, announces the release of its newest bedding product named Fauxvet®.

The Fauxvet® is engineered to deliver the soft, sleek look of a duvet and eliminate the added washing and housekeeping woes associated with residential-style duvet covers and inserts. The Fauxvet® incorporates a reversible functionality with the quilted appearance of a coverlet on one side and the non-quilted appearance of a duvet cover on the other side.

Its single piece construction utilizes a high-ounce count of polyester fiberfill for loft. This eliminates the need for a duvet insert, which often requires time-consuming ties or zippers to anchor the insert to the duvet cover. Also, a Fauxvet® requires no special or separate laundering; it washes as conveniently as any polyester coverlet or bedspread.

The Fauxvet® allows for the many custom variations in edging, corner construction, loft amounts, quilting patterns and contrasting backings available with both quilted coverlets and duvets. A designer may take their favorite coverlet styles, their favorite duvet styles and combine them into a singular article of bedding.

Fauxvet“The Fauxvet® is a response to the growing pains of the duvet's emergence in the lodging industry,” said Dallas Bentley, Director of Marketing for MDC. “Everyone loves the look of the duvet but hates to put their housekeepers and budgets through the grief of its everyday usage and accelerated replacement schedule.”

“We have found a way to provide a singular product that incorporates the look hotels and designers want, an extended lifecycle, a more rapid bed turnover time and a significantly lower price. Also, the Fauxvet® is not just geared towards duvet buyers. It is the right fit for someone looking to upgrade from a coverlet but doesn't want an expensive duvet. So it fills the gap between quilted bed coverings and high-end duvets in addition to solving the maintenance nightmares associated with top-tier bed treatments.”

The Fauxvet® is available now for fabrication with any fabric, fill, edging, corners or quilting pattern of choice. Call 800.634.3713 to request quotes or learn more.

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